I guess it's a fantasy game because it shows Ethan Moreau raising the Cup. Haha. There is no release date on NHL 10 yet but this is basically a first look. It seems the fighting is better ane there is more Sedinian-like work along the boards on the forecheck.
I always love the EA series and will get this immediately after it's release. For now, enjoy the trailer. It's not the actual trailer, but it's close to it. (I couldn't paste the code from the original trailer onto here.