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The new Canucks logo!

So, after all the secrecy, stalling and what feels like a wait of over a year, it's finally here.

Yes..."it" is finally here.

What's "it"?

"It" is the amazing, astonishing, astounding, fabulous, fantastic, fantastical, incredible, marvelous, miraculous, phenomenal, prodigious, stupendous, unbelievable, wonderful, wondrous new Vancouver Canucks jersey:

(Image courtesy of the good people at

For comparison, here's your friend and mine Luongo in the old (is it still vintage? I'm lost already) vintage jersey:

What's that you ask? What's the big difference? Good enough fair web reader, let's put them side by side:

(click for enlargement por favor)

So, as you can see, the big difference now says Vancouver. Scoff all you want, I see the genius of this: it's a gentle reminder to the opposition of who is about to kick their stupid asses from one end of the rink to the other. Sheer brilliance.

Also, the whale remains, though it may be slightly different. I mean, if you've seen a killer whale suddenly burst out of the letter "C" once and go for your throat, you've seen them all right? No no I must be wrong. Perhaps he has a new name; let's call him "Chuck". Chuck the alphabet-killing highly irritable whale. Yes, we're on to something now.

OK, on to the good old stick-in-rink logo that is now permanently on the shoulders, leaving precious little room to include Johnny Canuck on there. And no more black unis I guess either.

So...yeah...there you go. That's all it was about. It's not totally new nor totally awful. In fact, if you will, "it is what it is". HA! I kill me.

You can should now gleefully go back to wondering how the hell this team is going to score goals in about five weeks time when the Sharks (who, by the way, have no problem scoring) roll into town.

If you're hungry for more visuals, I'd recommend:

- for a Flash gallery (and the first picture includes a rather attractive young blond....alright web guys at, good pick!).

- has it on their homepage with Naslund in an oddly reminiscent "we choked" stance on the ice.

- The Province has a gallery of images for ya.
- is kind enough to remind us how much the jerseys will friggin cost.

- Lucky lady Miss604 was there for it.