Sedin Jerseys Still Not A Hot Item
I was talking Canucks with an employee at Jersey City in Kamloops a couple weeks back. We talked Luongo, the teams' chances, and sales of Sedin (especially Henrik) jerseys. I wasn't inquiring about the Hank jerseys because I wanted to buy one, but rather that there were so many of them and so few of other names on their respective racks. "Are you selling many Sedin jerseys?" I asked. "Not many" replied the employee. "Even after he won the Hart and Art Ross Trophy?" I asked in disbelief. "Nope not really," he replied. "Actually we sell more Rypien jerseys than Sedin jerseys." OK, that one surprised me. But maybe it shouldn't have. Personally, I don't know anyone that owns a Sedin jersey. (Except this guy). Do you? When I talk with people about purchasing a Canucks jersey the first names that come up are Luongo (well not Lou as much lately), Kesler, Burrows, Raymond, or retro Smyl or Linden...nobody says "a Sedin jersey." This isn't the first time an employee at a sports store has told me this.
Why do the Sedins get no love with jersey sales?
I'm going to break this down into several categories and then ask your opinion.
1. Because there's 2 of them. Have you ever wondered to yourself which Sedin you like better? Last season may sway people towards Henrik, but Daniel was injured early on and Hank had to persevere, and did so in wonderful fashion. Plus Dank was on pace to tear up the scoring chart as well. According to Dank's points per game, had he played 82 games last season he would have scored 110 points. Hank's total points? 112. But every other year their stats are nearly a draw. So you walk up to the D Sedin and H Sedin racks in the store and generally cannot pick one over the other. That has been one of my dilemmas in the past.
2. They are not flashy players with flashy personalities. They make brilliant plays, with many of the goals scored resembling eachother on the cycle and then on occasion pull off a play that blows everyone's mind. (See the goal of the year last season.) But there's no double pumps, pounding the glass or other special celebration involved with these guys. They take it all in stride in a calm demeanor. The same can be said about their post game interviews. The Sedins are fine with minimum spotlight and prove that on the ice and away from the rink. And speaking of that..
3. They are not overly physical players. Maybe if they dropped the gloves on occasion or absolutely wreck somebody with a devastating hit there would be more respect (no, this doesn't count). But the Twins are guys that take abuse and keep on ticking. That's just the way they are. I don't see that ever changing. The ding on this theory (and #2 theory) is that Markus Naslund was the same way and that bugger sold a lot of jerseys. However, Naslund wore the captaincy for many years and was a part of the infamous West Coast Express line.
People in general respond to aggressive players. They love warriors. The mainstream media loves a colorful personality for interviews and in turn the team can market these players' merchandise. The Sedins just do their job in serious fashion and go home to their families. They like the quiet life out of the spotlight. But you know they do want to be respected.
4. "Awkward" Twins. The close bond that they share with eachother is something that many people don't quite understand and quickly poke fun of but in reality it's a beautiful thing. Identical twins can form a bond that can be unmatched compared to those who are not twins at all. Dank and Hank are inseparable on and off the ice. Never is there a sign of dissention in the ranks. Only friendly competition without even a sense of envy. The Sedins take inseparability to a whole new level and there are plenty of other identical twins that share the same companionship.
Unfortunately, the nicknames ensue. "The Sedin Sisters" is the biggest one. And it's a term used from fanbases all over the NHL including our own (me included). Does it become an issue where it's just simply not cool to own a Sedin jersey for fear of being mocked? I hardly have to ask that question because I know it's true.
5. Looks Matter (tie this one in with #3). And the Twins just don't have it. Those are not faces to market a product around. The girls don't gush at them. There's no rock n' roll / sex appeal there. Not in their outward appearance nor, like I said before, in their demeanor. Humble. Soft spoken. Look at Hank's Hart Trophy speech.
After last season people are taking more serious note of our duo, especially from the often narrow-visioned eastern MSM, while Canucks fans mostly have always known what we have right in front of us.
-Give The Sedins The Respect They Deserve- Cassie Campbell
-Where The Hell Is Hank's Respect? - Richard Loat, Canucks Hockey Blog
-Sedin Finally Get Some Respect - Faceoff.com
-Sedins Just Aren't Sexy - Pass It To Bulis
-Henrik Deserves Respect - Craig Simpson, CBC.ca
-What We Learned: Start Appreciating The Sedins - Ryan Lambert, Puck Daddy
-How to tell a true, dyed-in-the-wool Sedin fan from the Johnny-come-latelies jumping on the bandwagon after Henrik's Art-Hart Trophy wins - Central Canada Canucklehead.
-Imagine if Brian Burke succeeded in making the Twins Leafs...
Exceptions...ahem Darren Pang. Apparently a misunderstanding.
Anyways, the respect levels are there but the jersey sales are not. Is it going to take a Conn Smythe win for that to change? Who knows. Take a look at the list of Hart Trophy winners and you can see that in recent memory none of those names had problems selling respective jerseys...except for Hank.
I have 2 Canucks jerseys: a stick in rink Luongo jersey and an Orca home Mitchell jersey (sobs). Time to get a new Orca jersey. I think I'll make it a Hank, the first Art Ross and Hart Trophy winner in our history. The brothers will own many of the Canuc team's records when it is all said and done, plus he/they are most likely Canuck lifers. I'll get a lot of years out of that baby.
-SEDINS TOP 10 (May as well make a top 50)
I've said my bit. I'm not trying to sway anybody but rather asking an honest question. So here is a poll, and I want you to be 100% honest with it and maybe explain the reason for your choice and other opinions in the comments section.
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Actually...
…when my wife and I get new jerseys this season, she’s planning on getting a Kesler or Burrows jersey, while I plan on getting a Daniel Sedin jersey. It helps that we share a first name and 2 is my favorite number (and he has two of them!).
My knee-jerk choice for a jersey (and what I selected in the poll) is Kesler, but I decided on Daniel after some consideration.
Canucks fans talking about the Canucks: Pass it To Bulis!
I choose Kesler
Easily. American. On the Canucks.
I´m surprised no one has tried a semi- Frankenjersey with Sedin and the number 23. (or 32). Edler unavailable for comment.
you would :)
Nucks Misconduct
"Here goes nothin'" - Han Solo
by Sean Zandberg on Sep 6, 2010 11:20 PM PDT up reply actions
When I do buy one, you just might have convinced me Sean. He is the guy that won 2 major trophies no other Canuck has.
1- It is funny they are never mentioned as the singular draft picks they were. Yes, there are two of them, but two very talented guys. After last year, I don’t think we will here that “one can’t play with the other” so often.
2-I agree wholeheartedly. The thing is, as you get to know them through the media interviews and whatnot, it is quite apparent they both have a pretty wicked sense of humour. That NHL “Swedish Twins” thing was hilarious.
3-They are physical, just not in the traditional way. The way they control along the boards, they take a ton of abuse and stand in and make the play. That is tough too. Just because they don’t light someone up ( and I think this past season was the first time I noticed them being more aggressive. The influence of a certain French Canadian shit disturber…I imagine )
4- We had that discussion a while ago I think. I was down on the preternatural connection then, and still am now. Though I do agree that you can sure get something akin to what they do from playing with someone for a long long time…it just seems they take that to the next level too. As for the “Sisters”…one of the most satisfying things about the last couple years is the few Flames fans I know actually, in a bar, correcting a fan of their own team to the tune of “I wouldn’t call them that anymore…fuckers are pretty good…” Laughter from all around ensued, and dude had a few beers bought for him as well!
5- You aren’t anti-Ginger are you?
Great article Sean.
A must read from Vanity Fair's "Sarah Palin ; the Sound and the Fury by Michael Joseph Gross. No matter your politics...this is not presidential material...is it?
(In Wasilla) When I ask about Palin, though, a palpable unease creeps in. Some people clam up. Others whisper invitations to call later—but on this number, not that one, and not before this hour or after that one. So many people answer "Off the record?"
I’d get a Burrows jersey. But I’ll probably get a Sedin jersey.
Why not? Here long term, two of the best players in the league, they visibly care about their team (not always common for European players). Who cares if they’re funny looking? I’ve looked around at Canucks games, I don’t think anyone should judge.
http://www.flickr.com/photos/martinhathaway/ - Here B Photos
My first comment after years of lurking here...
I was going to get myself and my fiance Hank and Dank jerseys last year but cheaped out and am planning on getting them this year - with a “C” on Hank’s ;-)
Your story says a lot about Kamloops: Rypien jerseys?!
welcome to the party :)
Nucks Misconduct writer, Twitter talker.
"I don't know half of you half as well as I should like, and I like less than half of you half as well as you deserve" (Bilbo)
welcome indeed!
I think a Rypien jersey would be common in many areas
Nucks Misconduct
"Here goes nothin'" - Han Solo
by Sean Zandberg on Sep 6, 2010 5:54 PM PDT up reply actions
I have
a Lu stick in rink blue vintage jersey from 3 years ago and an unnamed orca jersey from 4 years ago with stick in rink on the shoulder blades, signed by Nazzy and Ohlund (selling it, if anyone wants it! $120, negotiable). But the next jersey I definitely want to get is a "VANCOUVER’ Burrows jersey. I got a shirt in the playoffs because I didn’t have the cash for a full on jersey. I would only get a Sedin shirt or jersey if one of them became captain.
"But yeah....like CC...I mean no ill will" - VancityDan
Henrik Sedin #33: Vancouver Canucks Alternate Captain, 2010 Art Ross Trophy Winner and 2010 Hart Memorial Trophy Winner.
by Chuckles Canuckles on Sep 6, 2010 5:20 PM PDT reply actions
my family and i can’t afford getting a name on the back. when us kids got my dad a jersey 2 years ago for his birthday, it was either $130 for a plain jersey, and an extra $70 for a number and name. as a couple university students and a high school student, you can probably tell which one we took….
Nucks Misconduct writer, Twitter talker.
"I don't know half of you half as well as I should like, and I like less than half of you half as well as you deserve" (Bilbo)
Kesler, Burrows, those names are coming up again. So why do you choose them over a Hart Trophy winner? It’s the heart and soul thang, right? It’s because the Sedins look like Orphan Annie? I was hoping to gauge some reasons
Nucks Misconduct
"Here goes nothin'" - Han Solo
I think
perhaps because it doesn’t look like they hit as much? I don’t know man, I agree its strange.
"But yeah....like CC...I mean no ill will" - VancityDan
Henrik Sedin #33: Vancouver Canucks Alternate Captain, 2010 Art Ross Trophy Winner and 2010 Hart Memorial Trophy Winner.
by Chuckles Canuckles on Sep 6, 2010 11:17 PM PDT up reply actions
At the end of last season I really wanted a Kesler jersey. To me, Kesler is a player that wears his heart on his sleeve, an all around player, gritty leader, and probably a future captain, at some point. But slowly I started to be sway towards buying a H. Sedin jersey.
My decision was finalized when the Sedin’s showed great class and character and donated $1.5 Million dollars to VCH. This, along with H.Sedin being the first Art Ross and Hart Trophy winner, great playmaker that makes others better, and leader on the ice, made me reconsider and get a H. Sedin jersey.
Although, my next jersey will be a Kesler jersey.
I went with Kesler
cause I he is the player I like to watch the most on the Canucks. I love speed and Kesler can fly plus he is an in your face guy and he likes to talk. Believe it or not I was a talker when I played competitive sports and I like that about Kesler.
"We love them, We mourn for them, Unlucky boys of Red" - Morrissey
"Giggs gets past Viera, past Dixon, who comes back at him, it's a wonderful run from GIGGS!!!" - Martin Tyler
"He's got a man deep..wait, no that IS Mandeep!!" - Don Taylor
by Section 312 on Sep 7, 2010 1:10 PM PDT up reply actions
And why did Naslund get so much love yet the Sedins don’t?
Nucks Misconduct
"Here goes nothin'" - Han Solo
Maybe
because Nazzy was the captain and the Sedins aren’t captains (albeit they are alternate captains).
"But yeah....like CC...I mean no ill will" - VancityDan
Henrik Sedin #33: Vancouver Canucks Alternate Captain, 2010 Art Ross Trophy Winner and 2010 Hart Memorial Trophy Winner.
by Chuckles Canuckles on Sep 6, 2010 11:16 PM PDT up reply actions
It’s not the name on the back that’s important, it’s the crest on the front.
Besides, if I got a name on the back (tshirt, jersey, it doesn’t matter), I guarantee you, that player would be gone before the start of next season. That is my blessing, that is my curse.
A creep from the cradle, but a hero's what I want to be
People in general respond to aggressive players. They love warriors.
I am one of those people so I voted Kesler.
Kind of on-topic, I picked up a Team Canada Luongo t-shirt jersey the other day. The last one in my size and cheap ($10), good buy.
Poutine & Meatballs
WHERE?
Ive been looking everywhere for those shirts.
"But yeah....like CC...I mean no ill will" - VancityDan
Henrik Sedin #33: Vancouver Canucks Alternate Captain, 2010 Art Ross Trophy Winner and 2010 Hart Memorial Trophy Winner.
by Chuckles Canuckles on Sep 6, 2010 11:15 PM PDT up reply actions
Well count me out
I live in Vancouver.
"Brick killed a guy!" - Ron Burgundy
C Henrik Sedin #33: Vancouver Canucks Alternate Captain, 2010 Art Ross Trophy Winner and 2010 Hart Memorial Trophy Winner.
by Chuckles Canuckles on Sep 12, 2010 10:54 PM PDT up reply actions
I gotta say
I’ve always said and will continue to say, I’ll never get a jersey with a player’s name on it, unless it’s a legacy type thing (linden, smyl, etc). In the salary cap era, to me buying a jersey with a players name on it is a risky possible waste of money; even if they are a player who’s name just screams ‘CANUCK’ (see mitchell: willie). Tee shirts tho…different story.
"I do not recognize the vessel... but the eyes seem so familiar"
"You'll be playing in England the rest of your career" Alex Burrows
"I'm not a water dwelling mammal, where did you get that preposterous hypothesis, did steve tell you that?" FotC
that’s pretty safe indeed. For me it’s an added bonus to watch the games with friends who all wear jerseys with names on them and we get all cocky if “our guy” does something sweet out there
Nucks Misconduct
"Here goes nothin'" - Han Solo
by Sean Zandberg on Sep 6, 2010 11:22 PM PDT up reply actions
My first ever shirt was a Bertuzzi shirt. I then went and bought matching Linden and Naslund shirts, which are framed and hung in my study. My latest shirt was a Lu shirt – but if I had to start afresh, I’d be getting a Hank jersey. He and Daniel WILL get their jerseys retired one day…franchise leaders in practically every category (by the time they’re done that is), several exciting cup runs…they will one day bf viewed as the “Ultimate” Canucks IMO.
by Azzy Mahmood on Sep 7, 2010 2:44 AM PDT via mobile reply actions
I haven't answered the poll yet
but my first thought was, “No, I wouldn’t get a Sedin jersey” followed by, “wait, why the hell not?”
I… really don’t know. Maybe it’s because it feels like I should be wearing both of their jerseys. I’m certain that if they were mashed into one Swedish red-headed orgasm of awesomeness named Danrik I’d damn sure choose that jersey. So yeah, I guess it’s #1. I just never thought about before.
I’d rather get a throwback anyway. Linden, McLean, or even Ronning, just because I’m almost as tall as he was. :)
I’ve always been partial to defensemen names on the shirt (they don’t get the love they deserve!)… Ohlund… Mitchell… Don’t know where to go now though, maybe Edler?
Course I understand why people would get a Rypien jersey too, what’s not to love about the guy?
HIs lack of hockey ability?
"We love them, We mourn for them, Unlucky boys of Red" - Morrissey
"Giggs gets past Viera, past Dixon, who comes back at him, it's a wonderful run from GIGGS!!!" - Martin Tyler
"He's got a man deep..wait, no that IS Mandeep!!" - Don Taylor
by Section 312 on Sep 7, 2010 4:14 PM PDT up reply actions
You should just put that in your sig so you don’t have to keep repeating it
"Playin hurt, baby that don't faze me. I don't got time for pain. The only pain I've got time for is the pain I put on fools who don't know what time it is!"
But then I wouldn't be annoying anyone
"We love them, We mourn for them, Unlucky boys of Red" - Morrissey
"Giggs gets past Viera, past Dixon, who comes back at him, it's a wonderful run from GIGGS!!!" - Martin Tyler
"He's got a man deep..wait, no that IS Mandeep!!" - Don Taylor
by Section 312 on Sep 7, 2010 4:57 PM PDT up reply actions
heh
It’s not annoying me. I find it amusing. Should get a counter going
"Playin hurt, baby that don't faze me. I don't got time for pain. The only pain I've got time for is the pain I put on fools who don't know what time it is!"
I have a blank 3rd jersey – not sure who I want to put on it. My first thought would be Kesler, as he’s more of the leadership type. And the get-in-your face type.
I wonder if part of the reason there aren’t many Sedin jersey’s sold is that people always think of them as a package, and bring themselves to choose/don’t want to? That’s kind of how I see it
"Playin hurt, baby that don't faze me. I don't got time for pain. The only pain I've got time for is the pain I put on fools who don't know what time it is!"
Nothing
pisses me off more than someone wearing a Hordi jersey. Why would you waste $230+ bones on a useless goon that is a healthy scratch most of the time? sigh. Im so angry.
"Brick killed a guy!" - Ron Burgundy
C Henrik Sedin #33: Vancouver Canucks Alternate Captain, 2010 Art Ross Trophy Winner and 2010 Hart Memorial Trophy Winner.
by Chuckles Canuckles on Sep 8, 2010 1:18 AM PDT reply actions
It makes you
“Unique”
"Playin hurt, baby that don't faze me. I don't got time for pain. The only pain I've got time for is the pain I put on fools who don't know what time it is!"
Fuck that
They should just try not to be stupid.
"Brick killed a guy!" - Ron Burgundy
C Henrik Sedin #33: Vancouver Canucks Alternate Captain, 2010 Art Ross Trophy Winner and 2010 Hart Memorial Trophy Winner.
by Chuckles Canuckles on Sep 8, 2010 12:36 PM PDT up reply actions
Sometimes
“Unique” and stupid are the same
"Playin hurt, baby that don't faze me. I don't got time for pain. The only pain I've got time for is the pain I put on fools who don't know what time it is!"
Truer words
have never been said.
"Brick killed a guy!" - Ron Burgundy
C Henrik Sedin #33: Vancouver Canucks Alternate Captain, 2010 Art Ross Trophy Winner and 2010 Hart Memorial Trophy Winner.
by Chuckles Canuckles on Sep 8, 2010 2:18 PM PDT up reply actions
bah CC! People can like whoever. In Hordi’s first year here he was a bit more pleasant and less riding the pine. But Hordi is not a point-getter and never was. He is a terrific leader and buddy in the dressing room though, and a very likeable guy.

Nucks Misconduct
"Here goes nothin'" - Han Solo
by Sean Zandberg on Sep 8, 2010 10:08 PM PDT up reply actions
I refuse to
say that a Hordi jersey is a good use of $230 when there are perfectly good Burrows and Kesler jerseys sitting around without homes!
"Brick killed a guy!" - Ron Burgundy
C Henrik Sedin #33: Vancouver Canucks Alternate Captain, 2010 Art Ross Trophy Winner and 2010 Hart Memorial Trophy Winner.
by Chuckles Canuckles on Sep 8, 2010 11:16 PM PDT up reply actions
The thing that pisses me off the most
are losers who put their own name on the back of their Canucks jersey. Like you didn’t play for the team you douche.
"We love them, We mourn for them, Unlucky boys of Red" - Morrissey
"Giggs gets past Viera, past Dixon, who comes back at him, it's a wonderful run from GIGGS!!!" - Martin Tyler
"He's got a man deep..wait, no that IS Mandeep!!" - Don Taylor
by Section 312 on Sep 8, 2010 11:17 AM PDT up reply actions
That pisses
me off too.
"Brick killed a guy!" - Ron Burgundy
C Henrik Sedin #33: Vancouver Canucks Alternate Captain, 2010 Art Ross Trophy Winner and 2010 Hart Memorial Trophy Winner.
by Chuckles Canuckles on Sep 8, 2010 12:37 PM PDT up reply actions
Yeah pretty much anything other than actual players of the team should be out. Franken-jerseys, and anything like “Crosby Sucks” or other “clever” jersey fouls are pretty stupid.
I saw a Sharks jersey that
had “Merlot” on the back inside of Marleau. Wasn’t sure if it was intentional or accidental.
"Brick killed a guy!" - Ron Burgundy
C Henrik Sedin #33: Vancouver Canucks Alternate Captain, 2010 Art Ross Trophy Winner and 2010 Hart Memorial Trophy Winner.
by Chuckles Canuckles on Sep 8, 2010 8:13 PM PDT up reply actions
Wow, you’re pretty easy to tilt dude… it would take at the very least a leafs jersey but probably flames jersey to get me that mad. Hordi? I’d just feel pity, or assume it was his cousin.
"I do not recognize the vessel... but the eyes seem so familiar"
"You'll be playing in England the rest of your career" Alex Burrows
"I'm not a water dwelling mammal, where did you get that preposterous hypothesis, did steve tell you that?" FotC
No
at least the Flames and Leafs are established teams. Hordi is a joke, and the only people who should wear a jersey with his name on the back are his wife and himself.
"Brick killed a guy!" - Ron Burgundy
C Henrik Sedin #33: Vancouver Canucks Alternate Captain, 2010 Art Ross Trophy Winner and 2010 Hart Memorial Trophy Winner.
by Chuckles Canuckles on Sep 8, 2010 12:37 PM PDT up reply actions
why wouldn’t you equate Hordi with Rypien then? They’re just goons.
Nucks Misconduct
"Here goes nothin'" - Han Solo
by Sean Zandberg on Sep 8, 2010 10:10 PM PDT up reply actions
Rypien
is much better in every area. Its like comparing Derek Boogaard and Max Lapierre.
"Brick killed a guy!" - Ron Burgundy
C Henrik Sedin #33: Vancouver Canucks Alternate Captain, 2010 Art Ross Trophy Winner and 2010 Hart Memorial Trophy Winner.
by Chuckles Canuckles on Sep 8, 2010 11:18 PM PDT up reply actions
Hordi is a career -20
is 435 games. Rypien 10 in 110. If you put stock in +/ then Hordi is actually a more responsible fourth liner.
"We love them, We mourn for them, Unlucky boys of Red" - Morrissey
"Giggs gets past Viera, past Dixon, who comes back at him, it's a wonderful run from GIGGS!!!" - Martin Tyler
"He's got a man deep..wait, no that IS Mandeep!!" - Don Taylor
by Section 312 on Sep 9, 2010 12:09 AM PDT up reply actions
yeah but how technical do you want to get here? a goon is a goon
Oh btw Rypien has personal issues and has missed a lot of time because of that….
see what I’m saying?
maybe direct your rage at a Canucks Demitra jersey? He’s a gutless doof.
Nucks Misconduct
"Here goes nothin'" - Han Solo
by Sean Zandberg on Sep 9, 2010 12:36 AM PDT up reply actions
I'm just saying that we don't
necessarily need a goon or a fight first guy like Rypien or Hordi. I would prefer guys like Torres and Tambo who can play a little but are also physical. I feel like there is enough toughness on the team already and that guys will stick up for each other. You don’t really need a heavy weight in your lineup these days anyway. Especially not in the playoffs.
"We love them, We mourn for them, Unlucky boys of Red" - Morrissey
"Giggs gets past Viera, past Dixon, who comes back at him, it's a wonderful run from GIGGS!!!" - Martin Tyler
"He's got a man deep..wait, no that IS Mandeep!!" - Don Taylor
by Section 312 on Sep 9, 2010 11:15 AM PDT up reply actions
oh I hear ya on that
Nucks Misconduct
"Here goes nothin'" - Han Solo
by Sean Zandberg on Sep 9, 2010 5:00 PM PDT up reply actions
You should
have told Sather that. He might not be paying Boogaard 6 mill over 4 years otherwise.
"Brick killed a guy!" - Ron Burgundy
C Henrik Sedin #33: Vancouver Canucks Alternate Captain, 2010 Art Ross Trophy Winner and 2010 Hart Memorial Trophy Winner.
by Chuckles Canuckles on Sep 10, 2010 2:51 AM PDT up reply actions

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