I'm having a hard time wrapping my head around this one, and did a double take when I read his name in photo caption on a post from E3. It would seem our old Captain is up to some good old fashioned marketing these days, although why they invited him (this year) is just odd.
Check out the last paragraph here.
And the second entry here.
I would have thought they could have gotten someone a bit more high-profile for this. And seeing Ali and Naslund in the same sentence... well, certainly a first for me.