The Lightning unveiled its new logo and jerseys today at the team's annual IceFest, choosing to modernize the long-standing existing logo instead of opting for an entirely different look.
The new Lightning logo looks very similar to the old one, only with a more vibrant bolt, the "Tampa Bay" script more readable and the removal of the repetitive word "Lightning" from the logo.
Several Lightning players, including All-Star Martin St. Louis, walked down the red carpet to a stage the West Plaza of The St. Pete Times Forum, along with local TV personalities. Behind them a 50-foot jersey was unrolled from the top of the parking garage.
The footage of it is already on YouTube. Interesting how only the road jerseys have the players' number on the front upper right corner.
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